The royal wedding: tune in or tune out?

It might have escaped your notice if you have been relaxing on a desert island surrounded by gorgeous women for the past six months – or if you’ve been in hibernation from the world around you – that a certain wedding is set to be televised on Friday 29th April. I’m sure you’ve seen the adverts, received your free flag (if you’ve put it up, well done out of sheer guts) or been slapped in the face more than a dozen times to the realisation that, yes, a wedding is just around the corner. I’ve lost count of the number of free pullouts I’ve been distributed with the daily newspaper, usually kept free for sport or tips on how to decorate your toenails – for the royal wedding, might I add!

Let’s put this into perspective: Prince William and Kate Middleton, for those of you who have been asleep, are getting married next Friday. It will be televised to a worldwide audience of around 2 – 4 billion, with the BBC and ITV the frontrunners for British television coverage from 8am till 4pm. Yes, you heard it: 8 hours of rolling coverage from the moment the bride bites her nails and nips for a wee, to the moment they wave goodbye to taxpayers cash on the balcony. In between those 8 hours you’re expected to remain silent, still and enjoy the moment – you don’t want to miss anything!

Most people will, even if they are sceptic or just miserable, tune in to watch this momentous occasion. Even if that’s only for half an hour people will; we all like to feel part of something, to say you at least made the effort in case somebody questions you about your Friday viewing habits. It’s likely that you won’t be alone, and there are those already planning on boycotting the wedding. Does that make you the exception or the normal lot who can think of better ways to spend your time? Tradition and happiness are things some people really hate…

The point I’m trying to make is that most of us will tune in at some point, at the expense of those who foot the bill for this coverage (unless I’m mistaken). As a taxpayer, you will be paying towards the screening of the BBC’s live wedding broadcast, as I’m sure you know of the structure and funding of the BBC already. We have no editorial control on such a huge occasion, so we really can’t complain of the broadcaster’s decision to screen the wedding.

It’s a royal occasion to be relayed across the globe. One day Kate will be Queen, and one day you can tell your grandchildren that, even through your teeth and ignorance, you witnessed the moment she married a Prince. Most of us are, deep down, patriotic and we love a good wedding. But there are those who simply can’t stomach how much coverage this wedding has obtained, how it has taken over their favourite programmes and that they will, for a few hours, have to be British. Such a crime, I know…

So, everyone should tune in even for a brief period; you may never get a chance again…

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About Cuts, News and Views

The site’s author is a student at the Birmingham School of Media and a journalist for both Birmingham Budget Cuts and Sony Music Entertainment. He is a PR consultant as well as having worked for the BBC. The author also contributes on a freelance basis to The Times and The Guardian. Dean Hill is a member of The Chartered Institute of Public Relations.

Posted on April 24, 2011, in Uncategorized. Bookmark the permalink. 1 Comment.

  1. thought the Royal Wedding was amazing no-one in the world does it like Britain with all the Pagentry and History and the timing of everything was amazing the Royal couple looked beautiful makes you proud to be British and the amount of people all over the world that watched it shows we have something special in this country that no-one else has.

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